SYLLABUS


Visualization 1 Studio  
IND 502
Co-requisite IND 652


Course Description

"Nothing is more powerful for the designer than their ability to visualize what they are able to imagine  before it exists; to simulate the reality of a new idea and share it with others through understanding how they perceive reality"
The central purpose of this course is to provide students with a thorough understanding of key foundation theories for visual perception and communication. Students gain practical experience in applying these theories to create professional level sketches, drawings and digital renderings. The Visualization 1 Studio will focus on the study of perspective and lighting for primary, secondary and complex matte and reflective forms. Individual assignments will involve the use of traditional analog drawing tools and  the creation of presentation illustrations developed with applications such as Adobe Photoshop and Creative Suite. The  co- requisite class section Visualization 3D Lab IND 652 is held in the computer Labs and effectively serves as studio time to learn digital applications and execute weekly rendering assignments.


Class Emphasis
The class will involve weekly and bi-weekly projects that emphasize :

1)     Understanding of key foundation theories for visual perception and communication
2)     Practical experience in applying these theories to create professional level sketches, drawings and digital renderings

Class time will be divided between the critique and discussion of student work from the previous week’s assignment and lectures and demonstrations for the next assignment.


Topics Covered Include:
Tools and Processes
Drawing Structure (Perspective, Scale, P.O.V. )
Lighting Theory
Value Theory
Matte form
Reflective form
3D Color
Color in Lighting
Proportions
Better Compositions
Staging for Message
Lighting, Color, Mood
Controlling Successive Reading
Creating Depth